![]() On the whole, the typography has a dynamic and tech feel. It’s given in its regular palette: the letters are white, while the background is red. All the letters are slightly sloped to the right.Ībove the name of the movie, the word “Marvel” can be seen. Both the “E’s” have an unusual middle bar ending with a sharp angle. ![]() Over the horizontal bar, the lettering “THE” can be seen, which belongs to the name of the movie.Īnother highly distinctive letter is the “G.” The lower end has a characteristic sharp shape. ![]() Also, the letter is partly placed inside a ring, which adds dynamism. Probably the most characteristic element of the logo is the initial “A.” Its left bar is elongated, while the horizontal bar looks like an arrow. This is the basic version of the Avengers symbol replicated in all the following movies. The author of the design was Gaspar Saladino, who was known as Marvel’s “First page letterer” in the 1970s.
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